Mr. Ahmad Salama


Mr. Ahmad Salama

Software AG

With 20+ years of Software & Consulting experience, Ahmad is a top-ranked Managing Director with 20+ years of Customers Success & Execution Focus.
Recognized for contributions to record business growth, territory expansion and partner ecosystem development, Ahmad has worked in various General Management and Business Leadership roles for major Technology Companies.

In his executive capacity, Ahmad gives a special attention to skills development, youth empowerment and contributions to National and Regional Growth and Sustainability through Technology.

As the Vice President for Software AG in the Middle East & Turkey, Ahmad is leading Business & People and is responsible for Successful Projects Outcomes in the region since 2014. At Software AG, Ahmad and team help make the region a better place; connecting people, places, things and technology, and thus creating living connections. The technology and team supported by Ahmad help ensure the fluid flow of data so that such living connections becomes a reality that work – to give communities, businesses, industries and humanity the power to instantly see, decide, act… and thrive. In recognition for the team’s accomplishments in customer satisfaction, innovation and business growth, Ahmad’s region got awarded for being the best in Europe, Middle East and Africa for 3 times in the past five years.

Ahmad started his career as an Enterprise Software Account Manager with Raya in Cairo, where he spent there 2 years. In Year 2000 Ahmad was tasked to establish the Software Solutions Practice at Siemens in Egypt. In 2004, he became part of Centra Software (now Saba) in the UK to manage their business in the Middle East, Turkey & Africa Region. His final station before joining Software AG was for 8+ years with EMC (now Dell) out of Dubai, where he led EMC Software business in the Gulf, Egypt and Libya while sub-tasked with European Partner Management role for 2 years.

Ahmad holds BSc. in Computer Engineering and is currently working out of Software AG Offices in Riyadh