Nicolas Andrieu


Nicolas Andrieu

Managing Director,

Middle East & Central Asia, Sigfox

Nicolas Andrieu is Managing Director, Middle-East & Central Asia at Sigfox. He is responsible for creating strategic and tactical plans that maximize growth and development and for accelerating the Sigfox global expansion efforts in the region.

Before joining Sigfox in 2015, Nicolas started his career the French Ministry of Foreign Affairs from 1993 to 1995. In 1995, he joined Dassault Electronique and then Thales, the french defence electronics giant where he was heading Middle East business development and sales for electronic warfare solutions.

In 2000, He joined Vivendi Universal as General Manager for Asia Pacific, Sales and Operation. He supported and managed during five years the sales process and the implementation of several TV digital platforms in this region.

He then spent five years until 2009 at Expway, a start-up editing metadata management software for the media&telecom industry where he was responsible to develop globally the sales and the strategic alliances. He founded in 2009 and run a strategy advisor firm in the telecom space.

Nicolas is a graduate with Honors from the Institut Supérieur de Gestion (ISG) in Paris and holds an Executive MBA with Honors from ESSEC Business School.